Marketing to Black Moms - US - September 2016
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"Black moms are the information gatekeepers, product and service decision makers, and the representative of her household. Although she is stretched across her parental and personal responsibilities, she takes comfort in knowing that her village – headed by her mom – will serve as a guidepost and help her make decisions to ensure her children are safe and grow up to be well-rounded adults. She is grateful for her life but wants to improve her situation, namely her income, so her family can not only survive but also thrive."
- Toya Mitchell, Multicultural Analyst
This report discusses the following key topics:
This Report discusses Black moms’ perceptions of parenting resources and attitudes and investigates the challenges and concerns Black moms face.
For the purposes of this Report, moms are defined as female parents or guardians of children younger than 18 living in the home.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.