Marketing to Boomers - Canada - August 2016
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"At age 51-70, Boomers are currently the largest generation in the Canadian population and growing. There is a certain level of comfort with getting older as older Boomers find ways to deal with the symptoms of aging head on. As a segment, they feel disconnected and are misjudged for being inactive online. Moving into retirement, the majority of Boomers seek stability in their lifestyles."
-Senior Analyst, Lifestyles and Leisure
This report looks at the following areas:
Typically thought of as a generation that is outdated and irrelevant, Canadian Boomers are anything but. While aging brings with it unique needs in terms of healthcare, Boomers are affluent and remain a key – and active – consumer group. Companies that shy away from using technology or e-commerce platforms as avenues to connect with this segment will alienate a segment that already feels misunderstood. Most importantly, the gap between Boomers and Millennials is not so wide, particularly as both generations place an emphasis on experiences over ‘things’.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.