Marketing to Business Travellers - China - May 2019
Covered in this report
For the purpose of this report, frequent travellers are defined as those who have travelled 4 times or more for business in the last 12 months.
“Business travel in China accounted for about 30% of the total travel market in 2018. Business travel is driven more by the B2C market than the B2B market in China. The post-90s generation have become key frequent business travellers. Mid-scale hotels are the most chosen business travel accommodation. Catering has been identified as a top consideration factor for business flights and accommodation. This provides an opportunity for travel service providers to differentiate.”
– Saskia Zhao, Research Analyst
This report examines the following issues:
- Improved in-flight catering is an opportunity to attract business travellers
- Why are business travellers hesitant to choose Airbnb for business travel?
- Differentiating from high-end hotels brings more opportunities for apartment hotels
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