Marketing to Business Travellers - China - May 2019
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For the purpose of this report, frequent travellers are defined as those who have travelled 4 times or more for business in the last 12 months.
“Business travel in China accounted for about 30% of the total travel market in 2018. Business travel is driven more by the B2C market than the B2B market in China. The post-90s generation have become key frequent business travellers. Mid-scale hotels are the most chosen business travel accommodation. Catering has been identified as a top consideration factor for business flights and accommodation. This provides an opportunity for travel service providers to differentiate.”
– Saskia Zhao, Research Analyst
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.