Marketing to College Students - US - July 2011
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For the purposes of this report, Mintel has used the following definitions.
References to "college students" or "students" include respondents who are attending college or university classes either part time or full time, either in person or online.
A "traditional student" attends classes full-time, and attends the majority of classes in person.A "nontraditional student" attends part-time and/or attends the majority of classes online.
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