Marketing to Dads - US - August 2010
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The extensive media attention that moms’ increasing influence over many aspects of family life has received in recent years has overshadowed a quiet revolution underway among dads. Just as moms are now exerting even greater control over traditionally male product categories such as cars and computers, dads are putting in more time caring for the kids and shopping for groceries. While the current recession, which has resulted in far greater job losses among men than women, has accelerated this shift in—and blurring of—traditional gender roles, the roots of the change are deeper than any short-term economic event.
For marketers interested in exploiting a largely untapped market, this report provides an introduction to the dads of today. Specifically it provides:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.