Marketing to Dads - US - March 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Dads are playing a more active role in many aspects of family life once considered the exclusive domain of moms. While the recession can be credited for some of the blurring of gender roles, it is also the result of a longer-term, generational shift in attitudes and expectations. Today’s new dads enter fatherhood with far fewer gender-based preconceptions of what parenthood should be compared with their own fathers. Traditionally mom-focused brands and retailers have only begun to reach out to the new, more family-focused generation of dads, leaving a significant market opportunity largely untapped.
This report provides an in-depth analysis of what’s important to dads as they engage more deeply in everyday parenting, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.