Marketing to Families - China - August 2014
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“Dads are getting more involved in household duties such as grocery shopping, cooking, and taking care of children. It is vital for companies and brands to understand that the traditional parental roles and priorities no longer exist nowadays to modern parents in their 20s and 30s. Dads may still be the breadwinner in some families, however they are generally spending more time with their family and their care of their families is no less than that of mums.
It is also important for companies to examine the influence that kids have on family purchases (eg safety, education, health), the emotional bonding between the kids and the parents, and what they can do to optimize marketing and product development efforts.”
– Lui Meng Chow, Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.