Marketing to Families - China - August 2014
“Dads are getting more involved in household duties such as grocery shopping, cooking, and taking care of children. It is vital for companies and brands to understand that the traditional parental roles and priorities no longer exist nowadays to modern parents in their 20s and 30s. Dads may still be the breadwinner in some families, however they are generally spending more time with their family and their care of their families is no less than that of mums.
It is also important for companies to examine the influence that kids have on family purchases (eg safety, education, health), the emotional bonding between the kids and the parents, and what they can do to optimize marketing and product development efforts.”
– Lui Meng Chow, Research Analyst
This report looks at the following areas:
- 'Look here, Modern dads!'
- Marketing child-friendly household care products to families with babies or toddlers
- Helping parents to foster good eating habits among children
- Family togetherness and parent-child bonding moment
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