Marketing to Gen X - US - April 2011
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Sandwiched between the Millennial and Baby Boomer segments, Generation X (Gen X) has come of age. As this generation enters their late thirties and forties, they hardly represent the “slacker” stereotype that media pundits used to describe the generation in the 1990s. Indeed, many are reaching their peak earning years and have embraced family as a core component of their identity and lifestyle. In many ways, Gen X has come to represent mainstream America.
While most companies can benefit by developing strong brand relationships with Gen Xers, it is also evident that many of these consumers are suspicious of advertising and may ignore messaging that does not contain information they feel is directly relevant to them. As such, it is important to examine the attitudes and behaviors that are common within this segment in order to ensure that messaging resonates with these well-educated, tech-savvy consumers. In order to provide insights that can be used to help marketers effectively communicate with the segment, Mintel has published this report which addresses the following questions.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.