Marketing to Generation X - US - June 2016
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Generation X is often overlooked, bookended by larger generational groups on either side (Baby Boomers and Millennials). However, in the middle stages of their life, Gen Xers are facing their own unique challenges. They are fighting a financial war on two fronts – paying off debt, and saving for the future. Many still have children in the house, but others are empty nesters (or will be soon enough). Gen Xers are discovering that now is the time to refocus efforts on their personal goals – concerned with getting their health and financial affairs in order over the next decade.
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.