Marketing to Hispanic Men - US - December 2012
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“The attitudes of Hispanic men toward advertising and media and their shopping behavior are among the key issues discussed in this new report for Mintel. Hispanic men are loyal shoppers and are most likely to purchase clothing, food products, home electronics, and household products. However, advertising messages hold little sway over a majority of Hispanic men. This suggests that these messages lack relevancy, as many brands have done little to attract this consumer segment. Furthermore, Hispanic fathers are more likely to be the decision maker on product purchases than Hispanic men with no children. As Hispanics are more likely than non-Hispanics to have children younger than 18 in the household, marketers possess a strong opportunity to grow brands of interest to both Hispanic men and their children.”
– Adam Jacobson, Multicultural Analyst
Some questions answered in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.