Marketing to Hispanic Millennials - US - June 2017
"The Hispanic Millennial generation is aged 23-40 in 2017 and accounts for the largest share of the Hispanic population. Moreover, 21% of all US Millennials are of Hispanic origin. The majority of Hispanic Millennials are bilingual and bicultural and want to fit in both the American and the Hispanic world, which creates opportunities to brands as they are open minded and willing to come out of their comfort zone. By studying Hispanic Millennials brands may be able to uncover significant hints about the future of the coveted Hispanic market."
Juan Ruiz, Director of Hispanic Insights
This report looks at the following areas:
- Hispanic Millennials are confident about handling their present
- Hispanic Millennials are optimistic about the future
- Multiple content sources are changing the market landscape
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