Marketing to Hispanic Moms - US - November 2018
"In the US there are almost 8 million Hispanic moms with children under the age of 18 in the household. Product of this impressive number, Hispanic women are more likely than the average US woman to be a mom. The fact that one in four babies born in 2016 were of Hispanic origin highlights the importance of understanding Hispanic moms. Not only will they shape their children, who will represent a significant share in upcoming generations, but they are gatekeepers of their homes right now, filtering brands wanting to get in."
- Juan Ruiz, Director of Hispanic Insights
This report will look at the following areas:
- Hispanic moms are willing to listen
- Disruptions are annoying – but may offer significant opportunities
- Understanding when family matters and when individuality matters
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