Marketing to Hispanic Moms - US - September 2016
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"Hispanic moms are devoted to their families and their homes. They feel they are doing a good job as mothers. They recognize there are challenges associated with motherhood and managing their households. However, unacculturated Hispanics seem to welcome those challenges and be mentally ready to handle them; as Hispanic moms become more acculturated and their expectations change, Hispanic moms are more open to express frustration, which can open the door for brands to offer convenient solutions and shortcuts to make their lives more manageable."
- Juan Ruiz, Director of Hispanic Insights
This report discusses the following key topics:
Hispanic moms are who they are thanks to their own moms; they trust them and consider them the most value source of information for their success as mothers. This significant influence is the foundation for why the Hispanic market will continue gravitating toward biculturalism, which puts pressure on brands to look at Hispanic moms through a different lens and incorporate cultural nuances to achieve relevance.
This Report discusses Hispanic moms’ perceptions of parenting resources, attitudes, and investigates the challenges and concerns Hispanic moms face.
For the purposes of this Report, moms are defined as female parents or guardians of children younger than 18 living in the home. Where noted, the definition also includes children younger than 25.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.