Marketing to Hispanic Moms - US - September 2019
Covered in this report
In the Mintel consumer data referenced, moms are defined as female internet users aged 18+ who are parent/guardian to at least one child under the age of 18 in the household. Moms are defined differently in market data derived from the US Census Bureau (typically women aged 15-50 who have given birth).
Readers of this report may also be interested in previous reports of the same title from 2015-18, as well as related titles including Marketing to Moms – US, September 2019, Marketing to Black Moms – US, September 2019 and other titles from Mintel’s Multicultural library
"Compared to all US women, Hispanic women are more likely to be moms, making their current impact on household purchasing disproportionately stronger than their population share would indicate. Meanwhile, Hispanic moms are raising almost one in four US children, which means their influence will be felt even more strongly among the next generation of consumers. In a culture that still embraces traditional gender roles, Hispanic moms have no problem doing most household chores and taking care of their children – even when working full time. Despite their confidence at home, some Hispanic moms feel some insecurity because their children are growing up in a world that is different than the one they experienced growing up."
Juan Ruiz, Director of Hispanic Insights
This report will look at the following areas:
- Hispanic moms are raising one in four children in the US
- Create paths for Hispanic moms to focus on their personal growth
- Help Hispanic moms help their kids succeed
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.