Marketing to Hispanic Parents - US - November 2011
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With swelling growth in both raw numbers and buying power, Hispanics have become a key focus for U.S. marketers in virtually all industries. More than 50 million Hispanics are living in the U.S. today, and by 2015 the Hispanic audience is projected to grow to close to 59 million—or 18% of the U.S. population. This large and influential group is estimated to have more than $1 trillion in buying power today, growing to $1.3 trillion by 2015.
Parents and families are a particularly important force within the Hispanic market: Close to 50% of Hispanic households include children, as compared to only 30% of non-Hispanic households, indicating there is a high number of young families in this group. Parenthood is also a particularly critical lifestage for consumer purchasing, with expanding families more likely to move to new homes, purchase new cars, and buy other products needed to support their changing lifestyles.
This report provides deep insights into Hispanic parents and their purchasing and consumption behavior, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.