Marketing to LGBTs - US - April 2010
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As marketers look for ways to create brand relationships, many develop highly-targeted communications designed to boost brand appeal among specific segments of the population. Many companies are strengthening relationships with the LGBT community, which has an average household income well above the national average and high levels of disposable income.
This report provides in-depth research and analysis of the shopping and spending patterns of LGBTs in the US, as well the types of advertisements and marketing initiatives that companies have used to appeal to this segment.
More specifically, this report addresses the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.