Marketing to Men - UK - January 2019
“Men’s mental health has become an increasing concern in recent years. While there is often particular emphasis placed on the high number of male suicides, the problem is much broader than this, and many men suffer in silence. For businesses there are undoubtedly reputational benefits to be had for those that help to break down the stigma that still surrounds mental illness and encourage men today to be more proactive towards their metal wellbeing.”
– Jack Duckett, Senior Consumer Lifestyles Analyst
This report examines the following issues:
- Getting men to “open up” about their mental wellbeing
- A more dynamic representation of older men in advertising
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