Marketing to Millennials - Brazil - December 2014
“Convenience, sustainability, and customization are important aspects for Millennials, and the main factors that influence their purchasing decisions. Millennials are used to the convenience offered by online activities, and have developed a need for immediate answers and gratification in all aspects of their lives, including professional careers and work environment.”
– Renata Pompa de Moura, Head of Research – Brazil
This report looks at the following issues:
- Older male Millennials still receive financial support from their parents
- Brands can benefit from younger men who like giving their opinion about products online
- Online payments: more convenience for young couples and those with small children
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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