Marketing to Millennials - US - June 2019
What you need to know
Most Millennials are in their 30s now. Most of them are married, and many are homeowners. Though they have reached adulthood, the ongoing effects of the recent economy continue to put them at a financial disadvantage. Paying down debt takes priority over saving, and financial worries and thoughts of the future cause Millennials a great deal of stress. They continue to seek advancement in their careers and rely on technology to help make their lives easier.
"There are currently about 80 million Millennial consumers aged 25-42 in the US. Finances top their list of concerns and many are working to pay off student loans and credit card debt. Nevertheless, they are reaching the milestones of adulthood; most are married, the majority have children and many now own single family homes."
Kristen Boesel - Senior Lifestyles & Leisure Analyst
This report looks at the following areas:
- Most no longer in their 20s, but many not quite adults
- Concerned about their financial future
- A more progressive mindset with an Entrepreneurial Spirit
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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