Marketing to Mintropolitans - China - June 2016
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
“There are lucrative opportunities for market players – manufacturers, retailers and service operators – to cater to Chinese consumers’ growing desire for expressing their individualism, collecting new and exciting experiences and creating balance and wellbeing in life. Brands should particularly focus on attracting young and affluent consumers and invest in setting up membership programmes to foster loyal users for long-term success.”
– Laurel Gu, Research Manager
This report examines the following issues:
This Report looks into the differences between Mintropolitans and other consumers to uncover the ultimate goals in their evolving lifestyles and highlight the more advanced needs and criteria they have developed when choosing brands and products/services, with a special focus on the food/beverages and beauty/personal care categories.
The Report helps brands attract the growing number of affluent Chinese consumers and find ways to strengthen the relationship with users to drive loyalty. Given that Mintropolitans are future trendsetters, it also helps brands see where the majority of the public are moving towards in their formation of future strategies.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.