Marketing to Mintropolitans - China - June 2016
“There are lucrative opportunities for market players – manufacturers, retailers and service operators – to cater to Chinese consumers’ growing desire for expressing their individualism, collecting new and exciting experiences and creating balance and wellbeing in life. Brands should particularly focus on attracting young and affluent consumers and invest in setting up membership programmes to foster loyal users for long-term success.”
– Laurel Gu, Research Manager
This report examines the following issues:
- Innovative solutions to help Mintropolitans further improve quality of life
- Brand personality matters
- Going for subscriptions
- Targeting young Mintropolitans
This Report looks into the differences between Mintropolitans and other consumers to uncover the ultimate goals in their evolving lifestyles and highlight the more advanced needs and criteria they have developed when choosing brands and products/services, with a special focus on the food/beverages and beauty/personal care categories.
The Report helps brands attract the growing number of affluent Chinese consumers and find ways to strengthen the relationship with users to drive loyalty. Given that Mintropolitans are future trendsetters, it also helps brands see where the majority of the public are moving towards in their formation of future strategies.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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