Marketing to Moms - US - September 2019
Covered in this report
In the Mintel consumer data referenced, moms are defined as female internet users aged 18+ who are parent/guardian to at least one child under the age of 18 in the household. Moms are defined differently in market data derived from the US Census Bureau (typically women aged 15-50 who have given birth).
Readers of this report may also be interested in previous Reports of the same title from 2012-18, as well as related titles including Marketing to Hispanic Moms – US, September 2019 and Marketing to Black Moms – US, September 2019.
"Moms are responsible for most household and childcare duties, meaning that they are the key decision makers when it comes to what their families eat, wear, and watch. However, this also means moms are being pulled in a million different directions and may not have the time or the inclination to research brands when making purchase decisions. When fighting for moms’ attention, brands need to get it right the first time or they can be easily overlooked."
- Dana Macke, Associate Director - Lifestyles & Leisure
This Report looks at the following areas:
- Tension point: moms are stressed, but don’t look for help
- Tension point: moms love their kids so much, they forget about themselves
- Tension point: kids can be jerks, but moms don’t see them that way
- Tension point: moms want kids to explore, but only if they’re supervised
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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