Marketing to Mums and Mums-to-be - UK - September 2011
US $2,865.35 (Excl.Tax)Excl. Tax Buy Now
For the purposes of this report, a mum is a female over the age of 16 who has at least one child under the age of 21 living within the household. Mintel estimates that there are 8.5 million mothers living in the UK. Data from the Office for National Statistics show that single mothers comprise 14% of all UK family types
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.