Marketing to Mums - China - December 2016
“Modern Chinese women are more confident than ever. But when they become mums, their life is no longer the same and they feel somewhat disoriented and helpless. New mums will see the world from a new perspective and learn how to walk the crooked path of motherhood independently. They are not perfect and instead need more understanding and tolerance. ”
– Alina Ma, Senior Research Analyst
This report will cover the following areas:
- Equip the anxious mums to be reassured
- Not just a mum, but a unique individual
- From baker to breadwinner
- Foreign brands still hold a competitive edge?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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