Marketing to Over-55s - Brazil - September 2016
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“Seniors like to spend their time with family and friends. Therefore, many companies in different industries could benefit from combining the needs of older and younger consumers.
The number of seniors who are working beyond retirement is also increasing. This not only has implications for the future of the workforce, but also creates greater opportunities for brands to target seniors as they continue to work, earn, and spend.
Brands could also partner with seniors and let them have a say in the ideation process. Companies could host events to listen to them and adapt their products and services for this demographic.”
– Andre Euphrasio, Research Analyst
This report discusses the following key topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.