Marketing to Over-55s - China - March 2019
Covered in this report
Seniors aged 55-74 (born between 1944 and 1963) were interviewed for this Report, while those aged 75 years old or above were not surveyed due to the accuracy of respondents’ answers.
“Seniors enjoy socialising with others and will not hesitate to make new friends. They are prudent as well as assertive consumers and place a great emphasis on utility and value for money. Offline events are a good way to promote brands to older people, as is harnessing the influence of senior KOLs. Health is still seniors’ primary concern and their willingness to invest in health indicates a massive potential market.”
– Scarlett Zhao, Associate Research Analyst
This report will cover the following areas:
- Don’t underestimate seniors’ enthusiasm
- Potential for health and fitness wearables
- Senior travel market on the rise
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