Marketing to Over-55s - China - March 2019
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Seniors aged 55-74 (born between 1944 and 1963) were interviewed for this Report, while those aged 75 years old or above were not surveyed due to the accuracy of respondents’ answers.
“Seniors enjoy socialising with others and will not hesitate to make new friends. They are prudent as well as assertive consumers and place a great emphasis on utility and value for money. Offline events are a good way to promote brands to older people, as is harnessing the influence of senior KOLs. Health is still seniors’ primary concern and their willingness to invest in health indicates a massive potential market.”
– Scarlett Zhao, Associate Research Analyst
This report will cover the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.