Marketing to Parents - UK - November 2017
“While being a parent has never been easy, it could be argued that today’s parents face a unique set of factors that are making them more stressed than preceding generations. With this in mind, campaigns that carry pro-relaxation messages are likely to resonate with this cohort, particularly where they can emphasise that ‘relaxing’ needn’t equal ‘expensive’.”
– Jack Duckett, Senior Consumer Lifestyles Analyst
This Report looks at the following areas:
- Helping parents to relax
- Getting parents to eat more healthily
- Bolstering parents’ exercise habits
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