Marketing to Senior Travellers (Incl Impact of COVID) - China - April 2020
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“Seniors will become an important consumer group in the future travel market, not only because the growth in the population of seniors and their travel frequency, but more importantly because they are among the first group of consumers to pick up travel after COVID-19, due to more stable disposable income. COVID-19 has temporarily held back senior travellers, but this will not change their desire for travelling.
Brands need to portray a youthful and energetic image of senior travellers when marketing to them and move away from the old stereotype that they are vulnerable and reliant on others.”
– Saskia Zhao, Research Analyst – 30th April 2020
This Report will cover the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.