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Description

Description

“The segment of products and services focused on singles has become quite attractive for brands, services, and supermarkets, as the number of singletons keep growing, reaching nearly half the population. Luxury items, travel, spa services, and upgrades of any sort should be marketed heavily to singles, utilizing ‘you deserve it’ messaging, as they like to pamper themselves. They also want smaller packages when it comes to grocery shopping, as a way to prevent food wastage.”
– Andre Euphrasio, Research Analyst

This report looks at the following areas:

  • Specific products for singles
  • Dining alone

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Market drivers
              • Companies, Brands, and Innovation
                • The consumer
                  • What we think
                  • Issues and Insights

                    • Specific products for singles
                      • The facts
                        • The implications
                          • Dining alone
                            • The facts
                              • The implications
                              • Trend Applications

                                  • Click and Connect
                                    • The Power of One
                                      • Old Gold
                                      • Market Drivers

                                        • Key points
                                          • More and more singles
                                            • Figure 1: Civil status, Brazil, 2013
                                          • Brazilians are getting married later
                                            • Single houses
                                              • Smaller households
                                                • Figure 2: Households with one person, Brazil, 2011
                                              • Celebrating Dia do Solteiro (Single’s Day)
                                              • Who’s Innovating?

                                                • Key points
                                                  • The Single Flower
                                                    • Single-traveler specialists
                                                      • Products for singles
                                                        • Figure 3: Examples of small/portioned packages
                                                        • Figure 4: Galateo & Friends salt tablets, Italy, June 2011
                                                    • The Consumer – Everyday Habits

                                                      • Key points
                                                        • Health habits
                                                          • Figure 5: Everyday habits, October 2014
                                                          • Figure 6: Everyday habits, October 2014
                                                        • Appearance habits
                                                          • Figure 7: Everyday habits, October 2014
                                                          • Figure 8: Everyday habits, by gender, October 2014
                                                        • Spending habits
                                                          • Figure 9: Everyday habits, October 2014
                                                        • Budgeting habits
                                                          • Figure 10: Everyday habits, by budgeting habits, October 2014
                                                          • Figure 11: Everyday habits, by budgeting habits and by gender, October 2014
                                                        • Leisure habits
                                                          • Figure 12: Everyday habits, October 2014
                                                          • Figure 13: Everyday habits, October 2014
                                                      • The Consumer – Expenditure of Extra Money

                                                        • Key points
                                                          • Spending money with leisure
                                                            • Figure 14: Expenditure of extra money with leisure, October 2014
                                                            • Figure 15: Expenditure of extra money with leisure, by gender October 2014
                                                            • Figure 16: Expenditure of extra money with leisure, by age, October 2014
                                                          • Spending money with beauty and personal care products and services
                                                            • Figure 17: Expenditure of extra money with BPC, October 2014
                                                            • Figure 18: Expenditure of extra money with BPC, by gender, October 2014
                                                          • Spending money going out
                                                            • Figure 19: Expenditure of extra money with going out, October 2014
                                                            • Figure 20: Expenditure of extra money with going out, by gender, October 2014
                                                        • The Consumer – Spending Free Time

                                                          • Key points
                                                            • Spending time with family
                                                              • Figure 21: Spending free time, October 2014
                                                              • Figure 22: Spending free time, by gender, October 2014
                                                            • Spending time with friends
                                                              • Figure 23: Spending free time, October 2014
                                                              • Figure 24: Spending free time, by gender, October 2014
                                                            • Spending time by myself
                                                              • Figure 25: Spending free time, October 2014
                                                              • Figure 26: Spending free time, by gender, October 2014
                                                              • Figure 27: Spending free time, by age, October 2014
                                                          • The Consumer – Attitudes towards Lifestyle

                                                            • Key points
                                                                • Figure 28: Attitudes of singles towards lifestyle, October 2014
                                                              • Free to exercise
                                                                • Free to spend
                                                                  • Free to do whatever comes to mind
                                                                  • Cluster Analysis

                                                                      • Optimistic Singles
                                                                        • Demographics
                                                                          • Characteristics
                                                                            • Opportunity
                                                                              • Unattached Pessimists
                                                                                • Demographics
                                                                                  • Characteristics
                                                                                    • Opportunity
                                                                                      • Pressured Solos
                                                                                        • Demographics
                                                                                          • Characteristics
                                                                                            • Opportunity

                                                                                            About the report

                                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                            • The Consumer

                                                                                              What They Want. Why They Want It.

                                                                                            • The Competitors

                                                                                              Who’s Winning. How To Stay Ahead.

                                                                                            • The Market

                                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                            • The Innovations

                                                                                              New Ideas. New Products. New Potential.

                                                                                            • The Opportunities

                                                                                              Where The White Space Is. How To Make It Yours.

                                                                                            • The Trends

                                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                            Trusted by companies. Big and small.

                                                                                            • bell
                                                                                            • boots
                                                                                            • google
                                                                                            • samsung
                                                                                            • allianz
                                                                                            • kelloggs
                                                                                            • walgreens
                                                                                            • redbull
                                                                                            • unilever
                                                                                            • Harvard
                                                                                            • pinterest
                                                                                            • new-york-time