Marketing to Singles - China - June 2015
“Single people’s happiness is largely dependent upon how well they are able to support their life financially to fulfil their needs and interests. While there is great business potential lying in satisfying the advanced needs of the ‘Live in the moment singles’ and the rising ‘Independent females”, there also lies opportunities for brands to pay attention to the basic needs of the less wealthy and more stressed single people – males in particular.”
– Laurel Gu, Senior Research Analyst
This report covers the following areas:
- Are single people happy or not?
- Are singles eager to find a partner?
- The “stressed single males” present marketing opportunities
- Decoding the “independent single females”
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