Marketing to Sports Fans - US - August 2015
"Technology has impacted sports by changing the way fans follow their favorite teams and as digital marketing takes precedence. Modern fans expect to be targeted online and will increasingly expect leagues to offer a seamless experience across various devices and platforms."
This report looks at the following issues:
- Fandom trending downward among kids
- Female fans are under-targeted and under-engaged
- How greed and bad publicity dampen enthusiasm for sports
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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