Marketing to Sports Fans - US - July 2016
- Related Reports
- leisure time
- July 2016
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
"Professional football leads the pack as the most popular American sport, followed by baseball and basketball. Avid Fans often follow all three (or more) traditional sports and keep up with their favorite teams by watching sports news, reading articles online, and even scanning the local paper. Whichever channel fans choose to keep up with the sports world, news stories about the safety of players, doping scandals, and bad behavior of athletes may negatively affect their perceptions of professional leagues."
- Dana Macke, Senior Lifestyles and Leisure Analyst
This report discusses the following key topics:
For the purposes of this Report, Mintel categorizes respondents based on their level of engagement with sports:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.