Marketing to Sports Fans - US - June 2012
- Related Reports
- general lifestyles
- June 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Sports continue to be a staple of American culture that attracts fans of each gender, all ages, ethnicities, and backgrounds. Sports fans have largely come to show their enthusiasm for professional and college-level athletics in two principle ways—by developing allegiances to specific sports stars and teams, as well as a general following of overall leagues. Yet, their reasons for sports enthusiasm and how they choose to demonstrate their loyalties vary by demographic.
This report attempts to explain the mindset and behaviors of sports fans in the U.S. by reviewing which sports are most watched and listened to, as well as how fans choose to tune in to their sports of choice. Sports product purchases—apparel as well as other items—are also covered, as is the impact that star athletes and teams have on fans’ propensity to both follow sports and purchase related products. These issues are all ones sports marketers, retailers, and overall leagues should consider in determining ways to communicate with their respective fan bases.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.