Marketing to Sports Fans - US - March 2013
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- March 2013
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“While many Americans are drawn to professional sports, leagues and marketers have an ongoing opportunity to make sporting events more accessible to a wider array of fans. They should develop more ways for fans to socialize through on-screen viewership, make it easier for ads to share the screen with more important game plays, and expand marketing promotions targeting women to include the in-stadium experience.”
– Gretchen Grabowski, Travel & Leisure Analyst
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Who’s Winning. How To Stay Ahead.
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Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.