Marketing to Students - China - September 2017
“Chinese university students are more into trend-leading brand propositions than before and respect values that they do not necessarily agree with. They tend to be more laidback than older generations – appreciating flexible opportunities for learning and earning and shying away from aggressive and pushy ways to achieve.”
– Alina Ma, Senior Research Analyst
This Report looks at the following areas:
- Embodying the concept of slowing down
- More into “good” and “in” brands
- Playing it safe cannot lead to a home run
- Young actors (小鲜肉) unable to effectively trigger young men into buy skin care products
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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