Marketing to Subcultures - China - May 2019
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
In contrast to mainstream culture, subcultures may initially generate controversy. Unlike fads, which are short-term trends, subcultures develop into ways to signify identify or symbols of groups of people who share common interests or values.
This report looks at six popular subcultures with large fan bases today. For each subculture, 500 respondents were selected to represent the corresponding subculture. The six subcultures are:
“Subculture lovers devote a lot of time to their hobbies. They are willing to share their interests and be more engaged in activities related to their interests. Brands would do well to integrate online and offline resources and increase interaction with consumers in real life. Meanwhile, understanding and authenticity should be showcased through marketing communication.”
– Scarlett Zhao, Associate Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.