Marketing to Teens - China - November 2018
“Although today's adolescents are more assertive and individualistic, which is related to democratic family environments, they still share a lot in common. A strong interest is shown in aesthetics and humane knowledge. They do not reject advertising per se, but demand humour and high-quality contents, which can serve as daily social currency to enhance communication. When it comes to snacks, healthy and functional claims are winning.”
– Scarlett Zhao, Associate Research Analyst
This Report looks at the following areas:
- Assertive as well as open-minded
- Sporty – a badge for teenagers
- Emphasis on snack’s nutritional or functional benefits
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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