Marketing to Teens - US - May 2015
£ 3,435.47 (Excl.Tax)Excl. Tax Buy Now
“The teen years are a unique middle ground; teen consumers are not quite children, not quite adults. A big part of being ‘not quite an adult’ is that teens rely heavily on their parents to buy things for them. This means that brands often have to gain the approval of both teens and their parents.”
– Lauren Bonetto, Lifestyle & Leisure Analyst
This report covers:
In 2015, there are 25 million teens aged 12-17 in the US and their buying power is significant as teens not only shop with their own wallets, but with their parents’ wallets as well. Like Millennials, teens divvy up their spending money across possessions (like clothing and media) and experiences (like concerts and dining out).
Marketing to teens can be tricky as brands must sometimes win the approval of both teens and their parents. However, compared to kids, teens are far more independent, so parental approval is somewhat less important and teens’ preferences are often given more weight and consideration.
Perhaps the three things that most set teens apart from kids are: cell phone ownership rates, social media engagement, and internet use.
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.