Marketing to the Mass Affluent - US - November 2011
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The effects of the economy on the mass affluent have been both psychological and behavioral. Certainly the prolonged recession and high unemployment rates have made many people pessimistic about the future of the economy, and the mass affluent are no different. The state of the economy has mass affluent investors—like all other investors—worried about putting money into the markets and it will be hard to convince them to overcome their fears, at least until the economy shows sustainable signs of recovery. They have made adjustments to their saving, spending and investing behavior that reflect their pessimism, attempting to save more and spend less. This report examines some of the characteristics of the mass affluent that will affect how companies can and should market to them in this difficult economy.
What you need to know:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.