Marketing to the Middle Classes - Brazil - November 2015
"Middle class consumers are still the target of companies operating in Brazil, who compete among each other for the opportunity to increase their sales volume, especially in difficult times when most consumers are purchasing the same or less than a year ago. Inflation and rising unemployment are holding back consumption."
– Andre Euphrasio, Research Analyst
This report covers the following issues:
- Opportunities to help the middle class achieve a healthy lifestyle
- Providing the middle class with sporting and leisure activities
- Targeting premium products at the middle class
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