Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

“Rising life expectancy has spurred an increased interest in health amongst the over-55s, as many seek to improve and maintain good health so that they may enjoy their later lives. And yet despite their desire to be healthier and to get fit, the age group’s health profile continues to see little (if any) improvement. This paves the way for brands to take on a more educational role, designing campaigns that will improve their understanding of the latest health recommendations, while also highlighting the importance of these lifestyle changes if people in this age group are to get the most out of later life.”

– Jack Duckett, Associate Director – Consumer Lifestyles

This report examines the following issues:

  • Helping the over-55s refocus on their health
  • The importance of later life financial guidance

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
    • Executive Summary

        • The market
          • Population of over-55s continues to grow
            • Figure 1: Trends in population of over-55s, 2014-24
          • The consumer
            • Home-life proves biggest source of happiness
              • Figure 2: How the over-55s feel about aspects of their personal, professional and family lives, May 2019
            • Family time is over-55s’ top priority
              • Figure 3: Top priorities for the coming five years, September 2019
            • Reflecting the active role of modern grandparents in advertising
              • Figure 4: What grandparents do for their grandchildren, September 2019
            • Helping the over-55s refocus on their health
              • Figure 5: Health priorities for the over-55s, September 2019
            • The delayed retirement trend looks set to grow
              • Figure 6: How long over-55s plan to remain in work, September 2019
            • A need to keep earning…
              • Figure 7: Attitudes towards remaining in work, September 2019
            • …but there are many personal benefits for staying in work too
              • What we think
              • Issues and Insights

                • Helping the over-55s refocus on their health
                  • The facts
                    • The implications
                      • The importance of later life financial guidance
                        • The facts
                          • The implications
                          • Demographic Overview – What You Need to Know

                            • Population of over-55s continues to grow
                              • Obesity rates remain high amongst over-55s
                                • Alcohol consumption peaks amongst 65-74s
                                  • Opportunity to drive activity levels
                                    • Internet usage widespread amongst 55-74s
                                      • Over-65s enjoy healthiest financial situation
                                      • Demographic Overview – The Market

                                        • Population of over-55s continues to grow
                                          • Figure 8: Trends in the age structure of the UK population, 2014-24
                                        • Life expectancy inches up
                                          • Figure 9: Life expectancy at age 65 (years), by gender, England, 1996-98 to 2016-18
                                      • Demographic Overview – Health and Wellbeing

                                        • Obesity rates remain high amongst over-55s
                                          • Figure 10: Adults' body mass index (BMI), overweight and obesity prevalence, by age, England, 2017
                                        • Alcohol consumption peaks amongst 65-74s
                                          • Figure 11: Estimated weekly alcohol consumption, by usage, 2013-17
                                        • Fostering improved activity levels
                                          • Figure 12: Sport and physical activity levels, England, adults aged 16+, 2017-18
                                      • Demographic Overview – Tech Engagement

                                        • Internet usage widespread amongst 55-74s
                                          • Figure 13: Over-55 internet users, by gender and age,
                                        • Over-55s’ tech ownership creeps up
                                          • Could senior health solutions be wearables’ killer app?
                                              • Figure 14: Technology products personally owned, total population vs over-55s, June 2019
                                            • YouTube poses marketing opportunity
                                              • Figure 15: Recent social media network usage, by age, May 2019
                                          • Demographic Overview – Financial and Political Outlook

                                            • Over-65s enjoy healthiest financial situation
                                              • Figure 16: Trends in how respondents would describe their current financial situation, by age, September 2019
                                            • Brexit still proves cause for concern
                                              • Figure 17: The over-55s’ views on the impact of the EU referendum on the UK economy, September 2019
                                          • The Consumer – What You Need to Know

                                            • Home-life proves greatest source of satisfaction
                                              • Helping the over-55s refocus on their health
                                                • Reframing mental health for older audiences
                                                  • Family time is over-55s’ top priority
                                                    • Reflecting the active role of modern grandparents in advertising
                                                      • Eating for cognitive benefits
                                                        • Fitness as a solution to loneliness
                                                          • Over-55s delay retiring…
                                                            • …with a need to maintain income proving most common reason for doing so
                                                              • The personal benefits of staying in work
                                                              • Satisfaction with Aspects of Life

                                                                • Home-life proves biggest source of happiness…
                                                                  • Figure 18: How the over-55s feel about aspects of their personal, professional and family lives, May 2019
                                                                • … Posing opportunity for equity release market
                                                                  • 24% of all over-55s unhappy with their physical health
                                                                    • Reframing mental health for older audiences
                                                                      • Figure 19: How the over-55s feel about their “mental health”, May 2019
                                                                    • Tackling self-image insecurities in older women
                                                                      • Figure 20: How the over-55s feel about their “appearance”, May 2019
                                                                  • Lifestyle Priorities

                                                                    • Family time is the top priority for over-55s
                                                                      • Figure 21: Top priorities for the coming five years, September 2019
                                                                    • Travel for the whole family
                                                                      • Helping the over-55s get fit
                                                                        • Pro-relaxation messages just as important for over-55s
                                                                        • The Role of Grandparent

                                                                          • Reflecting the active role of modern grandparents in advertising
                                                                            • Figure 22: What grandparents do for their grandchildren, September 2019
                                                                          • A multigenerational approach to getting fit
                                                                            • Financial advice for grandparents
                                                                                • Figure 23: Proportion of grandparents that pay into their grandchildren’s’ savings accounts, by age and gender of respondent, September 2019
                                                                            • Health Priorities

                                                                              • Diet proves leading health focus
                                                                                • Figure 24: Health priorities for the over-55s, September 2019
                                                                              • Eating for cognitive benefits
                                                                                  • Figure 25: Examples of products launches carrying pro-brain health/function claims, January-September 2019
                                                                                • Fitness as a solution to loneliness
                                                                                • Working Life of the Over-55s

                                                                                  • Are the over-55s delaying retirement?
                                                                                    • Figure 26: Working status of over-55s, September 2019
                                                                                  • Delayed retirement trend looks set to grow
                                                                                    • Figure 27: How long over-55s plan to remain in work, September 2019
                                                                                  • Over-55s stay in work to maintain income…
                                                                                    • Figure 28: Attitudes towards remaining in work, September 2019
                                                                                  • …but there are many personal benefits for staying in work too
                                                                                    • Making the most of the senior workforce
                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                        • Abbreviations
                                                                                          • Consumer research methodology

                                                                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                          • Market

                                                                                            Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                          • Consumer

                                                                                            Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                          • Brand/Company

                                                                                            Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                          • Data

                                                                                            Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                          Trusted by companies. Big and small.