Marketing to the Over-55s - UK - November 2019
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“Rising life expectancy has spurred an increased interest in health amongst the over-55s, as many seek to improve and maintain good health so that they may enjoy their later lives. And yet despite their desire to be healthier and to get fit, the age group’s health profile continues to see little (if any) improvement. This paves the way for brands to take on a more educational role, designing campaigns that will improve their understanding of the latest health recommendations, while also highlighting the importance of these lifestyle changes if people in this age group are to get the most out of later life.”
– Jack Duckett, Associate Director – Consumer Lifestyles
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