Marketing to Women - UK - January 2019
“Younger women are demanding more social responsibility from companies. Campaigns that aim to affect societal change rather than just promoting a new product or service are likely to become an expectation for this cohort. However, in trying to create a more inclusive, diverse image, some advertising campaigns have missed the mark by polarising women further. As well as potentially normalising unhealthy habits, attitudes and behaviours, this threatens to undermine diversity efforts as disingenuous.”
– Lucy Cornford, Category Director - Lifestyles
This report looks at the following areas:
- A future landscape shaped by social media
- The propagation of unhealthy ideals
- Creating connections in a digital world
- Marketing to the ‘invisible’ older woman
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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