Marketing to Women - UK - January 2019
US $2,865.35 (Excl.Tax)Excl. Tax Buy Now
“Younger women are demanding more social responsibility from companies. Campaigns that aim to affect societal change rather than just promoting a new product or service are likely to become an expectation for this cohort. However, in trying to create a more inclusive, diverse image, some advertising campaigns have missed the mark by polarising women further. As well as potentially normalising unhealthy habits, attitudes and behaviours, this threatens to undermine diversity efforts as disingenuous.”
– Lucy Cornford, Category Director - Lifestyles
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.