Marketing to Women - UK - March 2020
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“When it comes to the role of gender in advertising, women, like men, are starting to feel as though advertisers are making too much of gender politics. As more brands play into themes about female empowerment, women are starting to question how genuine brands are being and if they are truly walking the walk when it comes to equality measures in their own organisation. Brands must be cautious about the role they play in feminist discourse, playing a positive role in the movement’s core equality mission, both in their own corporate efforts and in their marketing.”
– George Zaborowski, Senior Analyst
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