Marketing to Young Adults - The Older Gen Z - Exploring Consumer Behaviors - Brazil - June 2019
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This report focuses on the attitudes and behaviors of young adults from Generation Z (aged 16-20), born between 1999 and 2003.
In Brazil and in other countries, the market definition for this generation may vary and be as wide as from 1995 to 2011. For this Report, the projections and future estimates consider Generation Z those born between 1999 and 2011. Those born after 2011 are considered another new generation, which has so far been named the Alpha Generation.
“Generation Z will become a relevant demographic group in the coming years when it comes to the consumer population. It currently has a great influence on purchase decisions in a number of categories, so it is expected their habits and preferences will increasingly impact the market. In order to meet the demands of these consumers, brands and companies should rely on the internet and social media channels to offer more practical products and services, as well as a more intimate communication strategy. In addition, offline experiences that are exclusively designed for them can appeal to this generation.”
– Ana Paula Gilsogamo, Research Analyst
This report will look at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.