Marketing To Young Couples - UK - July 2011
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“Marriage may be in decline amongst the UK’s 4.6 million modern young couples, (around a third of 16-34-year olds are living with, but not married to their partner) but young couples are still very traditional. Although they might live together before marriage, for the majority, marriage remains a prerequisite to family life; just 30% have children but are not married. Young couples also assume very traditional roles within the relationship with men typically retaining their role as breadwinner leaving the female to take charge of domestic matters such as cooking, cleaning and childcare.”
– Alexandra Richmond, Senior Consumer and Lifestyles Analyst
There are stark differences between those that have been together for less than five years and those that have been together for five or more years demonstrating how the lives of our young couples become increasingly symbiotic. However, when it comes to pooling their funds together, this only appears to happen after a couple have been together for a very long time with just one in four who have been together for less than five years sharing their finances. This compares to one in three who have been together for five to ten years and 37% who have been together for longer than ten years.
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