Marketing to Young Families - China - February 2020
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
The report aims to understand the lifestyle and spending priorities of young families that consist of parents aged 20-39 with children aged 0-6, to discover their awareness and values when it comes to child-rearing. What’s more, this Report also discusses parents’ top choices of extracurricular education and what kind of information they rely on when choosing child-related products or services. Additionally, young parents’ brand awareness also is discussed. By fully understand young parents’ lifestyles and parenting attitudes towards children, the Report provides brands with new perspectives to build effective marketing strategies.
“Changes in parents’ attitudes towards teaching and parenting have directly influenced their preferences when choosing child-related products and services. Free-range parenting, which differs from traditional thinking, is increasingly accepted. Young parents are more likely to encourage their children to participate in various activities, including sports and other skills training, and are more aware of the effectiveness and convenience of digital parenting. As such, young parents are more accepting of online learning tools, educational toys and wearable devices in child-rearing. In addition, social commerce could play a more important role in both communication and marketing. It is important for brands to develop new products and new marketing strategies to stay successful in the highly fragmented child-related market.”
- Alan Xie, Associate Research Analyst
This report will look at the following areas:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.