Germany Consumers and the Economic Outlook: 2026
Germany enters 2026 with its economy in a holding pattern; labour market weakness is severe, and about half of industry associations are bracing for layoffs. Looking forward, government..."
Germany Shopping for Household Care Products Consumer Report 2026
German household care shoppers balance cost and curiosity: even amid rising prices, half of in-store buyers still enjoy browsing for new products. This signals a willingness to experiment,..."
Germany OTC Cough, Cold, Flu and Allergy Remedies Market Report 2025
Following a strong post-pandemic recovery, retail value sales in the OTC cough, cold and flu segment levelled off in 2025 at €3.6 billion. In allergy relief, recent OTC switches..."
Germany Attitudes towards Bread and Bread Products Consumer Report 2025
Easing inflation helped the German bread market stabilise in 2025. With German bakeries facing a continuous decline in numbers amidst labour shortages, retail has the opportunity to take..."
Germany Coffee and Tea in Foodservice Market Report 2025
Only 22% of Germans who buy drinks out-of-home most often choose tea-based drinks, yet 51% would be interested in trying a variety of different freshly made tea drinks..."
Germany Sustainability in Household Care Market Report 2025
Despite a slight dip from 80% in 2023 to 76% in 2024 of Germans striving to live eco-friendly lives, household care remains an essential category due to its..."
Germany Suncare Market Report 2025
Germany is seeing record sunshine hours, yet overall suncare usage slipped by 7 percentage points in 2025, especially among Millennials and Gen X. Surprisingly, "
Germany Extended Reality Market Report 2025
Germany's extended reality (XR) market remains niche, but is quietly building momentum. Only 24% of Germans used any XR technology in the past year, yet AR apps already..."
Germany Attitudes towards Luxury Consumer Report 2025
Germany's luxury market is experiencing headwinds due to sustained economic uncertainty and associated cautious consumer spending. Almost half of Germans, in fact, agree..."
Germany Fast Food Restaurants Market Report 2025
The fast food market in Germany continues to be a mature sector with strong and steady consumer participation (70%). However, it is not..."
Germany Full-Service Restaurants Market Report 2025
In 2025, the German full-service restaurant (FSR) market is set to grow by 3.8%, reaching an estimated €35.3bn. Much of this momentum is still supported by price increases..."
Germany Gaming Consumer: 2025
Video games are a mainstream pastime, reaching 65% of Germans, with 56% playing at least once a week...."
