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Germany

Germany Market Research

Mintel’s Germany market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about German consumers.

You may also access German Language information on all our German Reports on the Mintel German Store

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    Germany Attitudes towards Sports Nutrition Consumer Report 2026

    Market Intelligence ReportsSpecialised NutritionConsumer AttitudesGermany
    Germans' health and self-care prioritise act as protective factors for sports nutrition, keeping spend resilient and growth strong. Despite ongoing price pressure, sports nutrition usage is expanding faster..."

    £ 2,195 (Excl.Tax)

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    Germany Hair Styling Market Report 2026

    Market Intelligence ReportsHaircare and StylingGermany
    After two years of recession, Germany's hair styling market is proving resilient, with category value estimated to have edged up 3% in 2025. However, consumers are guided by..."

    £ 2,195 (Excl.Tax)

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    Germany Hair Styling – Market Dynamics 2026

    Market DynamicsHaircare and Styling
    Simplify routines while scaling climate‑responsive, health‑first formulations to succeed, catering to those with underserved hair types. Mihaela Suhalitca, Senior Research Analyst - Beauty and Personal Care Market Definitions The Report covers..."

    £ 495 (Excl.Tax)

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    Germany Attitudes towards Convenience Food and Drink Consumer Report 2026

    Market Intelligence ReportsFoodDrinksGermany
    Convenience continues to climb in relevance, driven by busy routines: 45% of category users are too busy to cook as much as they would like and these time-strapped..."

    £ 2,195 (Excl.Tax)

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    Germany Format and Ingredient Trends in Household Care: 2026

    Market Intelligence ReportsHouseholdGermany
    Germany's household care market is under sustained cost pressure, reshaping how consumers assess value. Despite inflation, 72% of Germans plan to maintain current spend, reinforcing the category's essential..."

    £ 2,195 (Excl.Tax)

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    Juice – Market Dynamics

    Market DynamicsJuices and Smoothies
    Mintel’s Juice Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."

    £ 495 (Excl.Tax)

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    Germany Attitudes towards Organic Food and Drink Consumer Report 2026

    Market Intelligence ReportsFoodConsumer AttitudesDrinksGermany
    74% of Germans say minimal processing matters more than the organic label, even as organic purchasing continues to rise. This signals that consumers increasingly evaluate organic through a..."

    £ 2,195 (Excl.Tax)

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    Germany Carbonated Soft Drinks Market Report 2026

    Market Intelligence ReportsCarbonated Soft DrinksGermany
    Despite a surge in diet CSD consumption, 49% of category consumers have cut down in the three months to January 2026 due to concerns about artificial sweeteners. This..."

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    Germany Carbonated Soft Drinks – Market Dynamics 2026

    Market DynamicsCarbonated Soft Drinks
    Functional drinks are surging. CSD brands can adopt functional claims – such as 'energising' or 'gut health' – where the full positioning signals wellness, for example through low‑sugar..."

    £ 495 (Excl.Tax)

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    Germany Attitudes towards Cooking at Home Consumer Report 2026

    Market Intelligence ReportsCookingConsumer AttitudesGermany
    Cooking fatigue is increasingly shaping home cooks' behaviour. 42% feel too exhausted to put much effort into cooking or preparing meals most days, driving up usage of prepared..."

    £ 2,195 (Excl.Tax)

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    Shampoo and Conditioners – Market Dynamics

    Market DynamicsHaircare and Styling
    Mintel’s Shampoo and Conditioners Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the..."

    Price range: £ 493 through £ 495 (Excl.Tax)

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    Germany Pizza and Pasta in Foodservice Market Report 2026

    Market Intelligence ReportsFoodserviceGermany
    Pizza and pasta are beloved staples among German foodservice consumers, but sustained price pressure has reshaped expectations. Value perceptions have weakened, with over half of category users feeling..."

    £ 2,195 (Excl.Tax)

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