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Canada

Canada Market Research

Mintel’s Canada market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about Canadian consumers.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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Canada Fragrance Trends: 2026

Market Intelligence ReportsFragrancesCanada
Two thirds (66%) of consumers consider fragrance an affordable luxury, proof of the category’s resilience even as consumers manage spend by reserving premium scents for special moments. While..."

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Canada Home ISPs and Bundled Services Market Report 2026

Market Intelligence ReportsTechnologyCanada
Canada's home internet market in 2026 is marked by stable demand amidst economic pressures, prompting consumers to seek value and affordability in their internet services. While fibre has..."

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Tea and Infusions – Market Dynamics

Market DynamicsTea and Other Hot Drinks
Mintel’s Tea and Infusions Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the..."

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Canada Marketing to Moms and Dads: 2026

Market Intelligence ReportsMarketing and AdvertisingCanada
Canadian parents entered 2026 feeling stable but not secure. High food prices, borrowing costs and tariff worries have pushed families into defensive budgeting and deal-seeking, changing how they..."

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Canada Yogurt and Yogurt Drinks Market Report 2026

Market Intelligence ReportsYogurtCanada
Seen as nutritious, convenient and tasty, yogurt and yogurt drinks continue to be core options for consumers, resulting in a market that is both well-established and growing. Protein..."

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Canada Marketing to Millennials: 2026

Market Intelligence ReportsMarketing and AdvertisingCanada
Millennials are at a life stage where money plays a central role. Their finances correlate closely with their stress levels and personal confidence – while money mismanagement in..."

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Canada Milk and Plant-based Alternatives Market Report 2026

Market Intelligence ReportsDairy and Dairy Substitute DrinksCanada
Canada's milk landscape continues to evolve as many consumers balance dairy with plant-based choices. Opportunities to advance these categories fall at the intersection of health, taste, and practicality..."

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Canada Sports Tourism and Fan Engagement: 2026

Market Intelligence ReportsSportsCanada
The NHL may be the most popular league in a hockey nation, but there are signs that its lead is slipping. Gen Zs are just as likely to..."

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Canada Open Banking Market Report 2026

Market Intelligence ReportsBanking and PaymentsCanada
Canada has entered a pivotal phase in the development of open banking, moving from years of consultation into implementation. Digital banking is now firmly embedded in everyday financial..."

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Canada Smartphones (Plans and Hardware) Market Report 2026

Market Intelligence ReportsTechnologyCanada
Canada heads into 2026 with smartphone penetration at a remarkable 92%, while three quarters of users believe brands over-hype AI features. This is a statistic that signals not..."

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Canada Marketing to Gen Z Consumer Report 2026

Market Intelligence ReportsMarketing and AdvertisingCanada
Only 28% of 24-29 year olds have moved out of their parents' home and started a long-term career. That proportion is illustrative of where Gen Zs are in..."

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Canada Colour Cosmetics Market Report 2026

Market Intelligence ReportsColour CosmeticsCanada
Colour cosmetics in Canada are under pronounced spending pressure: 58% of users have reduced makeup purchases in response to inflation, tariffs and global unrest, placing pressure on the..."

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