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China

China Market Research

Mintel’s China market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights into Chinese consumers.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    China Haircare Market Report 2026

    Market Intelligence ReportHaircare and StylingChina
    Ongoing segmentation of consumer demand is driving the haircare market into an era of specialised care. Lynn Niu, Senior Research Analyst – BPC, China Market Definitions The haircare market covers shampoos,..."

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    China Milk and Flavoured Milk Market Report 2026

    Market Intelligence ReportDairy and Dairy Substitute DrinksChina
    Plain milk needs to shift from nutritional supplement to daily relevance, while flavoured milk should deliver worry-free enjoyment, making both habitual choices. Cara Liu, Principal Analyst, China Insights Market..."

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    China Colour Cosmetics Market Report 2026

    Market Intelligence ReportColour CosmeticsChina
    Colour cosmetics are evolving from single-benefit, finish-focused products into holistic, experience-led propositions that integrate makeup and skincare benefits, efficiency of use and emotional engagement. These three pillars are..."

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    China Hair Colourants and Styling Products Market Report 2026

    Market Intelligence ReportHaircare and StylingChina
    Creative expression of natural hair colours, more natural fade outcomes and improvements in at‑home colouring are unlocking growth opportunities in hair colourants, while consumer segmentation and scenario‑based needs..."

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    China Family Holidays Market Report 2026

    Market Intelligence ReportHolidays and VacationsChina
    Families with children remain one of the most stable and high-spending segments in the travel market. However, shifts in family structure, parenting mindsets and travel behaviour are reshaping..."

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    China Lifestyle of Over 45s Consumer Report 2026

    Market Intelligence ReportAll IndustriesChina
    From the age of 45, life is opening up again. While family responsibilities remain, greater attention is being directed back to the self. Health management is used to..."

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    China Health Tech Market Report 2026

    Market Intelligence ReportHealth and WellnessTechnologyChina
    The role of health tech is expanding beyond precision monitoring to include explanation, actionable guidance and reassurance. Looking ahead, in personal and family health management, health tech will..."

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    China Trends in Health and Wellness: 2026

    Market Intelligence ReportHealth and WellnessChina
    In the context of increasing life expectancy, healthy ageing will become a key issue across all age groups. Brands can address the health challenges that different age groups..."

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    China Hobbies and Interests Consumer Report 2026

    Market Intelligence ReportLeisure and EntertainmentChina
    Interest‑driven consumption is entering a new phase. Interests are no longer simply about how people spend their free time. They are increasingly becoming a gateway that connects emotional..."

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    China Precision Nutrition Market Report 2026

    Market Intelligence ReportSpecialised NutritionChina
    In the precision nutrition era, personalised fit and targeted management remain underdeveloped product attributes with significant premium potential. By focusing on three key levers, defined health needs, optimised..."

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    China On-Premise Tea and Dairy Drinks Market Report 2026

    Market Intelligence ReportFoodserviceDairy and Dairy Substitute DrinksTea and Other Hot DrinksChina
    As innovation competition intensifies and the Matthew effect becomes more pronounced, the on‑premise drinks sector is undergoing a shift from scale‑driven expansion to value‑led deepening. Standardisation and scale‑up..."

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    China Attitudes towards Aesthetic Procedures and Treatments: 2026

    Market Intelligence ReportBeauty and CosmeticsChina
    Driven by both peri‑procedural management needs and medical‑aesthetics‑inspired concepts, medical‑aesthetics‑related skincare is entering a growth phase centred on efficacy and systematisation. Daisy Tong, Senior Analyst, China Insights Market Definitions Facial beauty..."

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