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China

China Market Research

Mintel’s China market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights into Chinese consumers.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    China Suncare Market Report 2026

    Market Intelligence ReportsSuncareChina
    The increasingly segmented sunscreen demands of consumers are driving the upgrade of suncare products from simple protection to multi-scenario, holistic experience solutions. Daisy Tong, Senior Analyst, China Insights Market Definitions This..."

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    China Sleep Health and Emotional Wellbeing: 2026

    Market Intelligence ReportsHealth and WellnessChina
    Consumer demand for improved emotional wellbeing and sleep quality is widespread, creating opportunities for both single-efficacy and dual-efficacy products. Single-efficacy brands can leverage the food and drink sector..."

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    China Sports and Outdoor Consumers: 2026

    Market Intelligence ReportsSportsChina
    As sport becomes embedded in everyday life, the next stage of growth will no longer come solely from attracting more people into sport, but also from participants staying..."

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    China Consumers and AI: 2026

    Market Intelligence ReportsArtificial Intelligence (AI)China
    In the AI era, a new way of life is taking shape. Outcomes are becoming more controllable, decision journeys are being further reshaped, and consumers continue to oscillate..."

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    China Bakery Houses Market Report 2026

    Market Intelligence ReportsBread, Bakery and CakesChina
    Amid rising competitive pressures, the bakery sector is returning to ingredient fundamentals, using natural starters and fermentation to add value to sweet goods while elevating everyday staples through..."

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    China Ready-to-Drink Tea Market Report 2026

    Market Intelligence ReportsTea and Other Hot DrinksChina
    With a broad consumer base already in place, ready‑to‑drink tea (RTD) can drive further growth through greater category diversification, value‑added product upgrades and more finely segmented consumption occasions,..."

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    China Ice Cream Market Report 2026

    Market Intelligence ReportsDesserts and Ice CreamChina
    Ice cream is moving away from sweet indulgence towards guilt-free enjoyment. Brands need to strike the right balance in their health strategy, making targeted additions and reductions where..."

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    China Ice Cream – Market Dynamics 2026

    Market DynamicsDesserts and Ice Cream
    Ice cream is moving away from sweet indulgence towards guilt-free enjoyment. Brands need to strike the right balance in their health strategy, making targeted additions and reductions where..."

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    China Consumer Attitudes towards ESG: 2026

    Market Intelligence ReportsSustainabilityChina
    The challenge of ESG marketing for enterprises is not a lack of consumer recognition, but the need to convert consumer sentiment into drivers of engagement and purchase. Only..."

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    China Fabric Care Market Report 2026

    Market Intelligence ReportsLaundry and Fabric CareChina
    Product sophistication, effective channel execution and fragrance experience together are driving the category towards premiumisation. Zoey Song, Senior Analyst, China Insights Market Definitions Laundry and fabric care products include: laundry detergents,..."

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    China Fabric Care – Market Dynamics 2026

    Market DynamicsLaundry and Fabric Care
    Product sophistication, effective channel execution and fragrance experience together are driving the category towards premiumisation. Zoey Song, Senior Analyst, China Insights ..."

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    China Juice and Juice Drinks Market Report 2026

    Market Intelligence ReportsJuices and SmoothiesChina
    The key opportunity for the juice market lies in reshaping consumer perceptions of value through ingredient innovation and natural positioning, while leveraging freshness to drive premiumisation and differentiated..."

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