China Market Research

Mintel’s China market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights into Chinese consumers.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    This report looks at the following areas:New product trends focus on anti-ageing and related benefitsChanges in the usage of different age management products and servicesConsumers' awareness and purchase of anti-ageing ingredientsAnti-ageing claims that consumers value and purchase driversAnti-ageing concepts that pique consumer interestConsumers' attitudes towards ageingConsumers seek solutions that address..."
    This report looks at the following areas:Consumers' outfit preferences for different occasions, sources of outfit inspiration and style preferences: as consumers move between ever more diverse everyday occasions and the lines between these occasions become increasingly blurred, their demand for versatile outfits is growing, further fuelling the popularity of clothes..."
    This report looks at the following areas: This Report looks at the following areas: Market growth and the competitive landscape in packaged bakery foods Marketing activities and new product trends in packaged bakery foods Consumer preferences for different types of packaged bakery foods Consumer perceptions of different packaged bakery food brands ..."
    Tapping into consumers' diverse healing and relaxation needs can help brands can go beyond the functional value of products and services, creating stronger resonance by catering to their needs for emotional release and support.Gloria Gan, Senior Analyst, China Insights ..."
    The consumer electronics industry is in a period of recovery and adjustment. Faced with intense competition on price and functionality, technology brands should adapt their strategies to centre product quality and experience, satisfying consumer demands for tech products and brands to deliver long-term value.Toby Xu, Analyst, China Insights ..."
    Beauty and personal care retailers and brands focus on offline experiences and online content as well as their unique strengths to reach a wider audience. Binyan Yao, Analyst, China Insights ..."
    Under the trend of Thriving with Age, targeting the evolving interests of older people and their differentiated needs, and conducting precision marketing communications and product development that are age-friendly are the keys to further penetrating the existing market and expanding the capacity of the incremental market. Qianqian Ji, Senior Analyst,..."

    £ 3,695 (Excl.Tax)

    The rigid demand for air fresheners is stable, and scented air care products can capitalise on Chinese aesthetics and the DIY trend to attract consumers.Tina He, Analyst, China Insights ..."
    Quality of experience and content are key factors for consumers when choosing which theme park to visit. Brands should develop IP storytelling capabilities while also leveraging new technologies new technologies, a sense of uniqueness and cultural elements to strengthen the appeal the appeal of their IPs and stimulate visitors' in-park..."
    The leading brands in the on-premise tea and dairy drink market have sized up, and a competitive landscape made up of one superpower challenged by multiple great powers is taking shape. The rise of segments such as 'light tea', yogurt drinks and coconut drinks has added to the boom, but..."
    Snacks are becoming an indispensable source of joy in everyday life, with innovations around better-for-you upgrades and emotional comfort foods poised to fuel continued growth.A Mintel Analyst, Global Analyst ..."
    The home is like a canvas that can be filled in however the owner desires; an important vehicle through which people can express their attitude to life and lifestyle demands. The diversity of uses for the home space has also fuelled creativity in renovation demands.Frank Zhang, Senior Analyst, China..."