China

China Market Research

Mintel’s China market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights into Chinese consumers.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    China Alcoholic Drink Trends 2026

    China’s alcoholic drinks market is undergoing a profound structural transformation, against the backdrop of increasingly rationalised consumption and a shifting policy environment. Looking ahead, growth opportunities will hinge..."

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    China Skin Health Management Market Report 2026

    China's skin health management market is at a turning point, in transition from a focus on problem-solving and repair to supporting the long-term management of skin health. Daisy Tong,..."

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    China Theme Parks Market Report 2026

    Industry competition among theme parks has expanded beyond similar brands to compass the wider immersive experience providers. The industry as a whole faces rising customer acquisition costs and..."

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    China Children’s Nutrition Market Report 2026

    This report looks at the following areas: Macro-economic factors and policies shaping the children's nutrition market. Innovation trends in children's nutrition products. Analysis of high-potential..."

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    China Gut Health Management Market Report 2026

    Clinical proof and strain‑viability assurance are now the gold standards for probiotic quality. Brands should signal strain efficacy with strong scientific cues – gut-targeted mechanisms and multi-strain formulations..."

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    China Smart Homes Market Report 2026

    In this era of rapid artificial intelligence (AI) advancement, consumer expectations for smart homes have evolved. They no longer see these devices as tools that merely follow commands..."

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    China RTD Coffee Market Report 2025

    The increasing popularity of on-premise coffee is a challenge for the ready-to-drink (RTD) coffee market. To shore up their competitive advantage, RTD black coffee and RTD milk coffee..."

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    China Attitudes towards Edible Beauty Consumer Report 2025

    Future opportunity in edible beauty lies in expanding the conceptual boundaries of a healthy complexion, unlocking everyday consumption potential by segmenting food and drink scenarios and driving category..."

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    China Luxury Accessories Market Report 2025

    The consumption structure of luxury accessories is becoming more stratified: classic items remain the value anchor, while small accessories see a surge in frequent usage and emotional value..."

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    China Fragrance Trends in BPC Report 2025

    The parallel development of scenario-specific and all-category fragrances is reshaping the value of fragrance. Julia Peng, Associate Research Analyst, China Insights Market Definitions Mintel defines fragrances and scented products as follows..."

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    China Car Purchasing Process Market Report 2025

    Amid macroeconomic headwinds, consumers are more cautious about car purchases, with lower willingness for extra buys and replacements. Yet budgets remain stable and the pursuit of value is..."

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    China Holiday Trends Report 2025

    This report looks at the following areas: Domestic and outbound travel market overview Tourism market highlights and outlook Precision customer acquisition: travel themes consumers are..."

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