China

China Market Research

Mintel’s China market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights into Chinese consumers.

Our reports help you to:

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    This report looks at the following areas:China's fragrance market size and factors influencing market developmentCompetitive landscape of China's fragrance market and analysis of leading market playersMarketing activities of scented products and new product trendsUsage and changes in usage of perfume and scented products in 2024Consumer preferences and changes in their..."
    Instant Noodles - China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers cup/bowl and packet instant noodles. It excludes plain noodles which require considerable preparation time. Noodles are made of wheat (but not durum wheat ), rice. mung..."
    This report looks at the following areas:Consumers' attitudes and preferences towards ideal social interactionsMonthly expenditure on socialising with friendsTypes of closest friendsSocial activities with different types of friendsTrends in gift-giving preferencesTypes of products purchased due to friends' recommendationsMarketing activity favourability and shareabilityIn the complex social landscape, brands can create a..."
    This report looks at the following areas:This Report explores the following areas:Market growth and competitive landscape of the ice cream categoryTrends in marketing activities and new ice cream productsIce cream consumption habitsIce cream flavours and textures of interest to consumersHealth attributes of ice cream that consumers valueConsumption occasions and preferred..."

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    This report looks at the following areas:Ownership of and interest in purchasing various technology productsConsumers' use of popular apps and websites on their devices (primarily smartphones)Consumers' health management needs and the effectiveness of health technology products in managing health issuesPersonal health information recorded by consumers and their concerns about using..."
    This report looks at the following areas:Market size and forecast for China’s eye and eyebrow cosmetics, along with the main factors affecting market developmentCompetitive landscape, marketing activities and trends in new product launchesTracking consumer usage and evolving trends in eye and eyebrow cosmeticsConsumer preferences for colour schemes and usage challenges..."
    This report looks at the following areas:Overview of the Chinese facial mask marketThe competitive market landscape and analysis of leading market playersProduct usage and changes in 2024Different formats of masks and associations with skincare benefitsSpecific skincare routine with facial masksUsage occasions and purchase factors of facial masksWillingness to try out..."
    3.74m luxury cars were sold in the Chinese market in 2023, up 7.9% year-on-year, with high-end NEVs from Tesla and Li Auto contributing the majority of the growth. In contrast, first-tier traditional luxury brands saw sluggish growth, achieving only marginal gains, while non-first-tier traditional luxury brands saw an overall decline..."
    This report looks at the following areas: This is an annual Report summarising consumer trends in China. Analysis of China's economic development and development trends through key socio-economic and demographic indicators Overview of the recovery and development of the overall consumer market (covering forecasts for 2024 and a long-term outlook for..."
    This report looks at the following areas:Key factors affecting the brain health management marketNoteworthy new product trends and marketing activitiesChanges in consumers' brain health-related concernsExploration of factors affecting brain healthMethods consumers use to improve brain health (lifestyles, products and services) and future interest in trying thesePurchase considerations for edible and..."
    This report looks at the following areas:Changes in ownership of and purchase interest in various categories of household and cleaning appliancesProduct functions/features of air purifiers that trigger purchasesInformation channels utilised and types of information seen as most valuable when choosing household and cleaning appliancesPurchase channels for household and cleaning appliancesBrand..."
    Embracing the rise of experiential luxury consumption and developing brand localisation narratives will help brands gain long-term market recognition.Blair Zhang, Senior Analyst, China InsightsMarket DefinitionsLuxury goods refer to high-priced products offered by recognised luxury brands, including fashion items and leather goods (such as bags, clothing, footwear, hats, belts), perfumes, fragrances..."