China

China Market Research

Mintel’s China market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights into Chinese consumers.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    China Car Purchasing Process Market Report 2025

    Amid macroeconomic headwinds, consumers are more cautious about car purchases, with lower willingness for extra buys and replacements. Yet budgets remain stable and the pursuit of value is..."

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    China Holiday Trends Report 2025

    This report looks at the following areas: Domestic and outbound travel market overview Tourism market highlights and outlook Precision customer acquisition: travel themes consumers are..."

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    China Baby Personal Care Market Report 2025

    In the context of slowing population growth, the babycare market is accelerating its transformation from large-scale expansion to value-driven growth. Daisy Tong, Senior Analyst, China Insights Market Definitions This Report includes..."

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    China Bone and Joint Health Management Market Report 2025

    Driven by the emerging trend of precision nutrition, brands need to develop bone and joint care products that deliver targeted, systematic and multi-dimensional benefits. At the same time,..."

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    China Car Aftermarket Market Report 2025

    In the future, the key to competing in the market will no longer be restricted to the expansion of a single channel, but rather to effectively integrate the..."

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    China Instant, Drip Bag and Pod Coffee Market Report 2025

    In the context where consumers simultaneously pursue quality, convenience and personalisation, on-the-go coffee brands need to balance premium experiences with diverse scenarios to promote comprehensive category penetration. Jean Lu,..."

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    China Active Consumer: 2025

    Develop performance-readiness solutions for light exercisers This report looks at the following areas: Key market factors influencing the sports and exercise market Product innovation trends to watch ..."

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    China Marketing to Pet Owners Consumer Report 2025

    As pet numbers peak, competition in the sector is shifting towards a more in-depth approach to managing the pet-and-owner relationship. Pet owners' needs revolve around shared experiences and..."

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    China Identity Marketing Market Report 2025

    In China’s diverse market, perceptions of brand personality are fragmented, with only three in 10 consumers caring about it. Those who do prefer bold, emotional expression, while others..."

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    China Baby Nutrition Market Report 2025

    Parents are shifting their focus from seeking additional functional benefits to placing greater emphasis on product safety. Brands can further explore the nutritional value of natural ingredients such..."

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    China Baby Nutrition – Market Dynamics 2025

    Parents are shifting their focus from seeking additional functional benefits to placing greater emphasis on product safety. Brands can further explore the nutritional value of natural ingredients such..."

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    China Trends in Online Retailing Report 2025

    Product quality has always been the core concern for online shoppers. Building on this, platforms and merchants need to improve delivery services, strengthen their review systems and offer..."

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