Europe

Europe Market Research

Mintel’s Europe market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about consumers across Europe.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    Beer - France by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers all alcoholic and non-alcoholic beers. Market size is based on retail (off trade) and non-retail (on trade and food industry) sales. Market size for Beer - France..."
    Disposable Nappies - France by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers regular baby and pull up/training baby and toddler diapers. Market size comprises sales through all retail channels including direct to consumer. Market size for Disposable Nappies..."

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    Despite easing inflation, savvy shopping habits will continue to persist. Consumers are looking to save on larger investments, such as electric toothbrushes. However, general acknowledgment around the importance of preventative care can tempt consumers to trade up, particularly as NHS appointments remain challenging to secure.Interest in veneers poses a threat..."
    Biscuits (Cookies & Crackers) - France by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers packaged savoury & sweet biscuits (cookies). Market size comprises sales through all retail channels including direct to consumer. Market size for Biscuits (Cookies &..."
    49% of German women think women's needs are overlooked in medical research. Historically, clinical trials and medical science were predominantly focused on men. Despite a more level playing field, persistent inequity leads to lower healthcare quality for women, affecting diagnosis and treatment options. Adding to their..."
    Our Gen Z market research in Germany shows that this generation of fashion shoppers are backing brands that make bold statements. However, brands must be wary of the say-do gap in Gen Z's aspirations and shopping behaviours Silke Lambers, Senior Research Analyst - Fashion, Germany..."
    Car buyers' reliance on dealerships is falling. More new car buyers who purchased a car less than three years ago used online sources to gather information before purchase. While visiting the website of a car brand is the most common online activity, the importance of social media personalities on car..."

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    The technology market faces challenging times in 2024, with nearly twice as many consumers expecting to spend less in the category in 2023, than those who plan to spend more. Brands will need to position TVs as potential future-proofed investments, by highlighting durable build quality..."
    17% of Germans claim to eat/drink healthily all of the time, an increase on the 2023 figure of 13%. However, 38% of Germans who do not eat/drink healthily all the time cite financial barriers. Moreover, financial concerns are of higher significance than weight management for "
    Vitamins & Minerals - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers single/dual, multi-vitamins and minerals. Combinations with supplements where vitamins and/or minerals form a main selling point are also included, but excluded are those supplements where..."
    Rice - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers all rice consumption including all packaged and unpackaged white and other rice. Market size is based on retail and non-retail sales. Market size for Rice - Germany..."
    This report looks at the following areas:Exploring the impact of increasing holiday prices and their influence on consumer behaviour and financial planning.Investigation into the effects of the rising cost of living on the recovery of the Irish travel market.Examination of current trends in Irish holiday bookings and future intentions.Analysis of..."