Europe

Europe Market Research

Mintel’s Europe market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about consumers across Europe.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    UK Food and Drink Influences Consumer Report 2026

    Social commerce is a force to reckon with in food and drink, 30% of social media users having bought these products on said platforms. Higher uptake among 16-34s..."

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    Germany Consumers and the Economic Outlook: 2026

    Germany enters 2026 with its economy in a holding pattern; labour market weakness is severe, and about half of industry associations are bracing for layoffs. Looking forward, government..."

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    UK Fashion: Diversity and Inclusivity Report 2026

    Britain's fashion landscape is undergoing a demographic sea change: a rapidly ageing population and unprecedented ethnic diversity now define demand. By 2030, 35% of women will be 55+..."

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    UK Non-Alcoholic Beverages: Winning Innovation Territories 2026

    Beverages have evolved to become a fusion of aesthetics, indulgence and seasonal nostalgia Growth: +32% Conversations: 89,506​ Explore emerging trends and territories within real consumer behaviour, obtaining actionable..."

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    Germany Shopping for Household Care Products Consumer Report 2026

    German household care shoppers balance cost and curiosity: even amid rising prices, half of in-store buyers still enjoy browsing for new products. This signals a willingness to experiment,..."

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    Germany OTC Cough, Cold, Flu and Allergy Remedies Market Report 2025

    Following a strong post-pandemic recovery, retail value sales in the OTC cough, cold and flu segment levelled off in 2025 at €3.6 billion. In allergy relief, recent OTC switches..."

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    Germany Attitudes towards Bread and Bread Products Consumer Report 2025

    Easing inflation helped the German bread market stabilise in 2025. With German bakeries facing a continuous decline in numbers amidst labour shortages, retail has the opportunity to take..."

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    Air Fresheners – Market Dynamics

    Mintel’s Air Fresheners Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world...."

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    Germany Coffee and Tea in Foodservice Market Report 2025

    Only 22% of Germans who buy drinks out-of-home most often choose tea-based drinks, yet 51% would be interested in trying a variety of different freshly made tea drinks..."

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    Germany Sustainability in Household Care Market Report 2025

    Despite a slight dip from 80% in 2023 to 76% in 2024 of Germans striving to live eco-friendly lives, household care remains an essential category due to its..."

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    Germany Suncare Market Report 2025

    Germany is seeing record sunshine hours, yet overall suncare usage slipped by 7 percentage points in 2025, especially among Millennials and Gen X. Surprisingly, "

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    UK Personal Pensions Market Report 2025

    The market outlook for personal pensions is steadily improving. Cost-of-living pressures remain, but are easing. This is creating more room for consumers to consider longer-term financial goals. Indeed,..."

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