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Germany

Germany Market Research

Mintel’s Germany market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about German consumers.

You may also access German Language information on all our German Reports on the Mintel German Store

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    Germany Attitudes towards Everyday Sustainability: 2026

    Market Intelligence ReportSustainabilityGermany
    German consumers broadly perceive their lifestyles as environmentally friendly, yet engagement remains largely unchanged and constrained by affordability and convenience. While persistent cost-of-living pressures continue to dominate decision-making,..."

    £ 2,195 (Excl.Tax)

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    Suncare – Market Dynamics

    Market DynamicsSuncare
    Mintel’s Sun Care Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."

    £ 495 (Excl.Tax)

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    Germany Toilet and Hard Surface Care Market Report 2026

    Market Intelligence ReportCleaning ProductsGermany
    The German toilet and hard surface care market reached €1.43bn in 2025, underlining its status as a mature but essential category. Notably, 79% of Germans favour frequent, light..."

    £ 2,195 (Excl.Tax)

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    Germany Spirits Market Report 2026

    Market Intelligence ReportSpirits and RTDGermany
    Moderation continues to shape spirit consumption, with Germany's spirit market shrinking in volume and value in 2025. Even as economic conditions stabilise and on-trade shows signs of recovery,..."

    £ 2,195 (Excl.Tax)

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    Germany Fruit Juice, Juice Drinks and Smoothies Market Report 2026

    Market Intelligence ReportJuices and SmoothiesGermany
    The German juice category continues to face challenging market conditions. Volume sales are in ongoing decline, with value growth largely bolstered by price increases. Consumption cutbacks are commonplace,..."

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    Germany Professional Beauty and Grooming Treatments Market Report 2026

    Market Intelligence ReportBeauty and CosmeticsGermany
    Due to ongoing cost-of-living pressures, 64% of 16-34 year old female consumers – typically a highly engaged demographic – are visiting salons less..."

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    Germany Digestive Health Market Report 2026

    Market Intelligence ReportHealth and WellnessGermany
    In the six months leading up to February 2026, the use of digestive supplements or over-the-counter remedies among Germans with digestive health issues saw a significant rise. 36%..."

    £ 2,195 (Excl.Tax)

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    Germany Wellness Beauty Consumer: 2026

    Market Intelligence ReportBeauty and CosmeticsHealth and WellnessGermany
    Two years of recession and only a +0.2% GDP uptick in 2025 paradoxically means Germany's wellness industry is gaining ground: 42% of Germans with beauty routines say global..."

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    Germany Attitudes towards Healthy Eating and Drinking Consumer Report 2026

    Market Intelligence ReportHealth and WellnessConsumer AttitudesGermany
    Healthy eating and drinking intentions in Germany have strengthened in 2026. 68% of Germans try to eat or drink healthily all or most of the time (+4pp vs..."

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    Chocolate Confectionery – Market Dynamics

    Market DynamicsChocolate Confectionery
    Mintel’s Chocolate Confectionery Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world...."

    £ 495 (Excl.Tax)

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    Germany Healthy Lifestyles Consumer Report 2026

    Market Intelligence ReportHealth and WellnessGermany
    Holistic health – particularly mental wellbeing – is now widely recognised as essential. However, ongoing cost-of-living pressures, entrenched habits and strain on the healthcare system continue to limit..."

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    Hair Colourants – Market Dynamics

    Market DynamicsHaircare and Styling
    Mintel’s Hair Colourants Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."

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