Germany

Germany Market Research

Mintel’s Germany market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about German consumers.

You may also access German Language information on all our German Reports on the Mintel German Store

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    Germany Pizza and Pasta in Foodservice Market Report 2026

    Pizza and pasta are beloved staples among German foodservice consumers, but sustained price pressure has reshaped expectations. Value perceptions have weakened, with over half of category users feeling..."

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    Germany OTC Pain Management Market Report 2026

    Most Germans experience pain. 84% of adults experienced it in the past year with 39% of those describing it as chronic. At the same time, expanding online purchase..."

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    Germany Lifestyles of Generation Z Consumer Report 2026

    German Gen Zs are confronting adulthood against a backdrop of economic challenges. Notably, 61% say they are saving more compared to a year..."

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    Germany Tea and Hot Chocolate Market Report 2026

    The German tea and hot chocolate market faces persistent volume declines, with price hikes boosting value sales. The matcha trend is moving from foodservice into homes, with at-home..."

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    Germany Shaving and Hair Removal Market Report 2026

    After a post-COVID-19 rebound, Germany's shaving and hair-removal market has stabilised, rising from €694.9 million in 2022 to a projected €805.7m in 2026. The category is mature yet..."

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    Germany Global Beauty Influences: 2026

    Germany's BPC market is affected by two consecutive recessionary years, with minimal 0.2% GDP growth in 2025. As a result, consumers gravitate towards..."

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    Germany Breakfast Eating Habits Consumer Report 2026

    Germany's breakfast habits remain deeply rooted in routine, with the majority of breakfast eaters sticking to the same thing most days. These routines are especially ingrained among the..."

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    Juice – Market Dynamics

    Mintel’s Juice Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."

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    Germany Attitudes towards Household Care Packaging Report 2026

    German household‑care packaging is at a turning point: ongoing cost pressures are meeting a wave of new sustainability regulation. 85% of Germans still feel price increases, but 64%..."

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    Germany Health Management Trends Report 2026

    Germany's rising health-consciousness is marked by a clear tension: compared to 2023, consumers are engaging more often in health-promoting habits, yet indulgent behaviours are also increasing. Stress is..."

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    Germany Menu Trends: Healthy Dining 2026

    Consumer participation in German foodservice has risen to 77% in 2025 (+3pp YoY), even as menu prices grew 4%. Notably, the share of those choosing a balance of..."

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    Suncare – Market Dynamics

    Mintel’s Sun Care Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."

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