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Germany

Germany Market Research

Mintel’s Germany market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about German consumers.

You may also access German Language information on all our German Reports on the Mintel German Store

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Germany Women’s Health Market Report 2026

Market Intelligence ReportsHealth and WellnessGermany
Women are already highly engaged health managers, reflected in their higher usage of key OTC health and wellbeing categories than men. High everyday demands are leaving many struggling..."

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Germany Flavour Trends in Salty Snacks: 2026

Market Intelligence ReportsSnacksGermany
As usage of savoury snacks broadens and repertoires widen, demand for flavour innovation is increasing; however, consumers are not seeking radical disruption. Familiar flavours – particularly cheese- or..."

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Germany Attitudes towards Snacking: 2026

Market Intelligence ReportsSnacksGermany
Although nearly all Germans eat snacks, 33% of category users are often bored with the selection available to them. This highlights scope for innovation, in particular through novel..."

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Germany Beauty Habits of Gen Alpha: 2026

Market Intelligence ReportsBeauty and CosmeticsGermany
Beauty engagement starts early, with 94% of Gen Alpha aged 5-15 having had BPC products bought for or by them, while "

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Germany Sports Drinks Market Report 2026

Market Intelligence ReportsSports and Energy DrinksGermany
Despite rising interest in hydration and exercise, sports drinks are struggling to convert demand into growth. Competition is intensifying as water, carbonated soft drinks (CSDs) and other beverages..."

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Germany Lifestyles of Gen Alpha: A Parenting Perspective 2026

Market Intelligence ReportsAll IndustriesGermany
Gen Alpha's childhood is defined by unprecedented digital integration and evolving parenting norms. Always-on connectivity and the rise of AI mean Gen Alpha's digital habits will reshape how..."

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Germany Purchase Journey for Health and Wellbeing Remedies: 2026

Market Intelligence ReportsHealth and Beauty RetailGermany
Purchase journeys for OTC health and wellbeing products in Germany are becoming increasingly fragmented, digital and interconnected. Brands must therefore make channel strategy a top priority. Store-based channels..."

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Germany Fragrances Market Report 2026

Market Intelligence ReportsFragrancesGermany
German consumers are changing fragrance usage. While 85% already use fragrance products, a notable 41% of Gen Z..."

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Germany Fragrances – Market Dynamics 2026

Market DynamicsFragrances
Fragrance is evolving to deliver performance, personalisation and emotion. Fragrance wardrobes, layering rituals and meeting longevity expectations will drive growth. Silke Lambers, Senior Analyst - Beauty and Personal Care ..."

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Germany Attitudes towards World Cuisines: 2026

Market Intelligence ReportsFoodGermany
90% of Germans eat world cuisine products at home in 2026, highlighting near-universal adoption and the category's shift into mainstream. Yet, engagement remains uneven, with more niche cuisines..."

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Germany Attitudes towards Low- and No-Alcohol Drinks: 2026

Market Intelligence ReportsDrinksGermany
While moderation is gaining traction and expanding space for low-/no-alcohol drinks, 54% of alcohol drinkers prefer drinks that are naturally low in alcohol (eg beer, cider) over low-alcohol..."

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Germany Dishwashing Products Market Report 2026

Market Intelligence ReportsDishwashing ProductsGermany
A notable 58% of German dishwasher users report rewashing dishes, signalling persistent performance gaps in a mature category. While post-inflation price normalisation has eased pressure, cost-consciousness remains, with..."

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