£ 2,195 (Excl.Tax)
Our analysis of healthy food consumer trends shows that technology can be expected to play an increasingly significant role as time-strapped Germans externalise dietary decision making. Simplicity will..."
£ 2,195 (Excl.Tax)
Demand for efficiency is high, with 79% of electrical goods shoppers willing to pay more for energy-efficient devices – rising to "
£ 2,195 (Excl.Tax)
Although 42% of parents agree that it is more important that a household care product is child-friendly than effective at cleaning, parents are..."
£ 2,195 (Excl.Tax)
For many Germans, consuming media is an affordable and popular way to unwind, especially at a time of heightened uncertainty. Moreover, younger generations use media as a way..."
£ 2,195 (Excl.Tax)
Q4 is critical for the fashion industry in Germany, fuelled by Black Friday, Christmas, and demand for premium winter items. However, unpredictable weather and cautious spending behaviour are..."
£ 2,195 (Excl.Tax)
Despite ongoing fruit juice market challenges, prioritising quality and clean labels holds opportunities for juice and smoothie brands. A focus on juice drinks' growing popularity with affordable hydration..."
£ 2,195 (Excl.Tax)
Shifting priorities have led to shorter daily beauty/grooming routines for both women and men. Daily hair washing and showering is now optional for many. Young German men are..."
£ 2,195 (Excl.Tax)
Despite spicy hot dishes taking over menus in markets like the US, only 39% of German foodservice consumers think spicy restaurant dishes in..."
£ 2,195 (Excl.Tax)
Contrary to popular belief, younger Germans, not older ones, are most affected by loneliness, and are grappling with the paradox of hyper-connectivity. Loneliness has tangible implications on health..."
Despite 55% of Germans with cleaning responsibilities believing insect pest control products are dangerous, 43% of them still..."
£ 2,195 (Excl.Tax)
The German gambling market is experiencing significant growth, primarily driven by increased participation among younger consumers. 46% of under-35s gambled in the 12..."
£ 2,195 (Excl.Tax)
Following years of high food and drink inflation, German grocery shoppers remain highly price sensitive. 87% of grocery shoppers compare prices between own-label..."
