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Germany

Germany Market Research

Mintel’s Germany market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about German consumers.

You may also access German Language information on all our German Reports on the Mintel German Store

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Germany Attitudes towards Electronic Cleaning Equipment: 2026

Market Intelligence ReportsHouseholdGermany
69% of electronic cleaning equipment users say the home feels cleaner when electronic cleaning equipment leaves a pleasant smell, suggesting that such cues give consumers greater confidence about..."

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German Lifestyles: 2026

Market Intelligence ReportsAll IndustriesGermany
Germans are navigating another turbulent year. Rising inflation is squeezing household budgets again, and 80% of Germans expect further price increases for essential..."

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Germany OTC Cough, Cold, Flu and Allergy Remedies Market Report 2026

Market Intelligence ReportsOTC MedicationsGermany
German consumers are increasingly choosing condition-specific cold and flu products over generic painkillers. Among OTC remedy users, use of dedicated cold and flu tablets and capsules rose by..."

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Germany Laundry Detergents, Fabric Conditioners and Fabric Care Market Report 2026

Market Intelligence ReportsLaundry and Fabric CareGermany
54% of those with laundry responsibilities say fabric issues have caused them to get rid of clothing in the last 12 months, highlighting how laundry performance increasingly influences..."

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Germany Chocolate Confectionery Market Report 2026

Market Intelligence ReportsChocolate ConfectioneryGermany
77% of Germans eat chocolate at least once a week in 2026, unchanged from 2025 despite sustained price increases. This highlights the category's resilience and reinforces how chocolate..."

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Germany Coffee and RTD Coffee Market Report 2026

Market Intelligence ReportsCoffeeGermany
As coffee prices rose sharply, the category is becoming polarised across premium and value segments. For financially healthy consumers, high out-of-home prices fuel the at-home café movement, driving..."

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Germany Coffee – Market Dynamics 2026

Market DynamicsCoffee
This analysis is the Market Dynamics extract from the Germany Coffee and RTD Coffee Market Report 2026...."

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Germany Colour Cosmetics Market Report 2026

Market Intelligence ReportsColour CosmeticsGermany
Germany's colour cosmetics market continues to expand despite economic pressure, with category participation increasing across face, eye, lip and nail products. One striking finding is that 70% of..."

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Germany Colour Cosmetics – Market Dynamics 2026

Market DynamicsColour Cosmetics
This analysis is the Market Dynamics extract from Germany Colour Cosmetics Market Report 2026...."

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Germany Fast Food Restaurants Market Report 2026

Market Intelligence ReportsFast FoodGermany
Fast food is embedded in German foodservice habits, with 76% of foodservice users eating out at or ordering takeaway from a fast food outlet. The market continues to..."

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Germany Facial Skincare Market Report 2026

Market Intelligence ReportsFacial CareGermany
Germany's facial skincare market remains resilient despite ongoing price pressures and rising consumer discernment. 38% of facial skincare users have already reduced their..."

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Germany Women’s Health Market Report 2026

Market Intelligence ReportsHealth and WellnessGermany
Women are already highly engaged health managers, reflected in their higher usage of key OTC health and wellbeing categories than men. High everyday demands are leaving many struggling..."

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